Eco-Design and Sustainable Branding: Integrating Environmental Philosophy and Creative Media in Modern Product Development

Abstrak

This study explores the integration of eco-design principles and sustainable branding through the lens of environmental philosophy and creative media in modern product development. Amid growing environmental concerns and consumer demand for authentic sustainability, this research aims to investigate how companies embed ecological values into both design and branding practices to foster meaningful consumer engagement. Employing a qualitative descriptive approach, data were collected through in-depth interviews with designers and brand strategists, document analysis, and case studies from sustainability-focused companies in Indonesia. The findings reveal that successful integration depends on grounding product innovation in deep ecological ethics, supported by narrative-driven and visually compelling media that enhance transparency and emotional connection. Moreover, internal organizational alignment is essential to ensure consistent sustainability messaging. The study concludes that bridging environmental philosophy, eco-design, and creative media not only strengthens brand authenticity but also promotes responsible consumption, offering a holistic framework for sustainable product development. This research contributes to sustainability studies by linking abstract environmental values with practical design and communication strategies, guiding businesses toward more ethical and impactful innovation.