Strategi Pengembangan Usaha Mikro Keripik Kaca di Kalangan Mahasiswa

Abstract

This article discusses strategies for developing glass chip micro businesses among students, with a focus on the application of digital marketing and product innovation. The research was carried out using qualitative methods with a case study approach on several glass chips business actors. The research results show that this business has significant potential to develop, especially by utilizing social media and e-commerce platforms. SWOT analysis identifies the strengths, weaknesses, opportunities and threats faced by business actors. The main strengths include long-lasting products and affordable prices, while weaknesses lie in traditional production techniques. Opportunities for growth lie in increasing consumer interest in local and healthy products, while threats come from increasingly fierce competition. Recommended strategies include increasing product innovation, developing attractive branding, and empowering communities through training and mentoring. By implementing this strategy, it is hoped that the glass chips micro business can increase its competitiveness and make a positive contribution to the local economy.