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Yunita Mandagie, Jane Grace Poluan, Inri Joyhana Rangian. The Influence of Brand Image, Influencer Marketing, and Electronic Word of Mouth on Purchase Intention for Mother of Pearl Beauty Makeup Primer among Generation Z in Tomohon City. JCPA [Internet]. 2026 Oct. 23 [cited 2026 Oct. 25];4(02):3785-93. Available from: https://edujavare.com/index.php/jcpa/article/view/2180