Pujayanto, Oky Slamet, and Dudi Iskandar. “Communication Management Analysis of the IIMS (Indonesia International Motor Show) Brand Identity in Enhancing Visitor Loyalty: Analisis Manajemen Komunikasi Brand Identity IIMS (Indonesia International Motor Show) Dalam Meningkatkan Loyalitas Pengunjung ”. Journal of Creative Power and Ambition (JCPA), vol. 4, no. 02, Oct. 2026, pp. 3926-39, doi:10.70610/jcpa.2192.