Pujayanto, O. S. and Iskandar, D. (2026) “Communication Management Analysis of the IIMS (Indonesia International Motor Show) Brand Identity in Enhancing Visitor Loyalty: Analisis Manajemen Komunikasi Brand Identity IIMS (Indonesia International Motor Show) dalam Meningkatkan Loyalitas Pengunjung ”, Journal of Creative Power and Ambition (JCPA), 4(02), pp. 3926–3939. doi: 10.70610/jcpa.2192.