The Influence of Fashion Lifestyle and Price Perception on Purchasing Decisions for Secondhand Clothing (Monza) at Puspa Collection

Abstract

This study aims to analyze the influence of fashion lifestyle and price perception on the purchasing decisions of second-hand clothing (Monza) at Puspa Collection. This study employed a quantitative approach with a sample of 96 respondents selected using a non-probability sampling technique through purposive sampling. The data were analyzed using multiple linear regression with a significance level of 5% and processed using the Statistical Package for Social Science (SPSS) version 25.00. Based on the results of the F-test, it can be seen that Fhitung (404,744) > Ftabel (3,09) and Significance (0,000) < (0,05). These findings indicate that fashion lifestyle and price perception simultaneously have a positive and significant effect on the purchase decision of second-hand clothing (Monza) at Puspa Collectio. Furthermore, the coefficient of determination (R²) of 0.897 (89,7%) indicates that 89,7% of the variation in purchasing decisions can be explained by fashion lifestyle and price perception, while the remaining 10,3% is influenced by other factors that were not examined in this study.