User’s Perceptions of the Communal Space in the SDC Area as a Study and Work Venue Choice

Abstract

The growing flexibility in study and work patterns has encouraged people to seek alternative venues beyond their homes or formal workplaces, thereby increasing the use of communal spaces for daily activities. This phenomenon is evident in the Summarecon Digital Center (SDC) Gading Serpong area, where a communal space originally intended to support commercial activity is now increasingly used by users as a place for studying and working. This study aims to describe users’ perceptions of the use of this communal space based on the cognitive, affective, and conative dimensions of the tricomponent attitude model. This research employs a qualitative method with a descriptive approach. Informants were determined through purposive sampling technique, involving 30 users of the SDC communal space. Data were collected through in-depth interviews, field observation, and documentation, then analyzed using the Miles, Huberman, and Saldana model. The results show that users perceive the SDC communal space as supportive of study and work activities due to its open access without purchase obligations, adequate facilities, and a comfortable atmosphere for both activity and socializing. However, unstable Wi-Fi quality and limited power outlets remain concerns for some users. These findings are expected to serve as input for area managers without diminishing the social and commercial functions of the area