Polda Metro Jaya Public Relations Communication Strategy in the Implementation of the "Jaga Jakarta" Program through Internal and External Synergy

Abstract

The development of public communication in the digital era encourages government institutions, including the National Police of the Republic of Indonesia, to implement adaptive, participatory, and collaborative communication strategies in building relationships with the community. One form of implementation is realized through the "Jaga Jakarta" Program initiated by the Metro Jaya Police as a preventive effort in building public security and order through internal and external synergy. This study aims to analyze the communication strategy of the Public Relations of the Metro Jaya Police in the implementation of the "Jaga Jakarta" Program through internal and external synergies as an effort to build public order. The research uses a qualitative approach with case study methods and constructivism paradigms. Data is collected through in-depth interviews, observations, and documentation, then analyzed using data reduction techniques, data presentation, and conclusion drawing from the Miles and Huberman model, with validity testing through triangulation of sources and techniques. The results of the study show that the Public Relations of the Metro Jaya Police implements a communication strategy that includes audience analysis, message preparation, method determination, and selection of communication media supported by internal coordination and collaboration with various stakeholders. This strategy has been proven to be able to increase public participation, strengthen cross-sector synergy, build public trust, strengthen preventive approaches, and support the creation of public order in a sustainable manner. This research contributes to the development of government communication studies and public relations in the public sector through a collaborative communication model in the implementation of community participation-based security programs.