Peujamee SmartStay Digital Model: IoT Adoption for Halal Tourism Accommodation Transformation based on Local Wisdom

Abstract

Indonesia is one of the world’s most sought-after halal tourism destinations, with significant potential in the global Muslim travel market. According to the Global Muslim Travel Index (GMTI) 2024, Indonesia ranks first among halal tourism destinations, with Aceh as a prominent destination. However, limited service standardization, low technology adoption in local accommodations, and vulnerability to natural disasters constrain competitiveness, tourist experience, safety, and comfort. Meanwhile, Millennial and Gen-Z Muslim travelers increasingly demand self-service systems, smart in-room automation, and integrated services through a single digital platform. This study aims to design and validate the PeuJamee SmartStay Digital Model as a conceptual framework for local wisdom-based halal tourism accommodation in Aceh. Integrating Sharia principles, PeuJamee cultural values, and digital technology, the model seeks to enhance competitiveness, sustainability, and service readiness. Using a mixed-methods approach, the study develops a Cultural-Driven Smart Hospitality framework incorporating the Technology Acceptance Model (TAM) and Operational Mode (OM) theories. The targeted outputs are a conceptual PeuJamee-SmartStay Digital Framework and publications in reputable international journals, positioned at TRL 1–2.