An Analysis of the “Barbiecore” Fashion Trend from a PR Marketing Perspective

Authors

Nila Nurlimah Adhirajasa Reswara Sanjaya University, Indonesia
Indriyati Kamil Langlangbuana University Bandung, Indonesia
Raihan Reynaldi Adhirajasa Reswara Sanjaya University, Bandung, Indonesia

DOI:

https://doi.org/10.70610/jcpa.1261

Keywords:

Barbiecore Fashion Trend, Brand Attachment, Intrinsic Motivation, Social Action, Public Relations Marketing

Abstract

An Analysis of the “Barbiecore” Fashion Trend from a PR Marketing Perspective

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Published

2026-05-17

Issue

Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)

Section

Articles

License

Copyright (c) 2026 Journal of Creative Power and Ambition (JCPA)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

License: CC BY-SA 4.0 (Creative Commons Attribution-ShareAlike 4.0 International License)