An Analysis of the “Barbiecore” Fashion Trend from a PR Marketing Perspective

Authors

  • Nila Nurlimah Adhirajasa Reswara Sanjaya University, Indonesia
  • Indriyati Kamil Langlangbuana University Bandung, Indonesia
  • Raihan Reynaldi Adhirajasa Reswara Sanjaya University, Bandung, Indonesia

Keywords:

Barbiecore Fashion Trend, Brand Attachment, Intrinsic Motivation, Social Action, Public Relations Marketing

Abstract

An Analysis of the “Barbiecore” Fashion Trend from a PR Marketing Perspective

Downloads

Published

2026-05-17

How to Cite

Nurlimah, N., Kamil , I., & Reynaldi, R. (2026). An Analysis of the “Barbiecore” Fashion Trend from a PR Marketing Perspective. Journal of Creative Power and Ambition (JCPA), 4(01), 597–609. Retrieved from https://edujavare.com/index.php/jcpa/article/view/1261

Issue

Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)

Section

Articles

License

Copyright (c) 2026 Journal of Creative Power and Ambition (JCPA)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

License: CC BY-SA 4.0 (Creative Commons Attribution-ShareAlike 4.0 International License)
Creative Commons License