Analisis Peran Konten Media Sosial Dalam Mempengaruhi Keputusan Penyewa Shooting Star Studio Pada CV. Kharis Karya Digital

Abstract

The evolution of social media has transformed marketing strategies for service-oriented businesses, including the creative studio rental industry. Platforms such as Instagram, TikTok, Facebook, and Google Maps no longer serve merely as promotional channels; they also function as tools for building trust, enhancing customer engagement, and influencing consumer decision-making processes. This study aims to analyze the role of social media content in influencing the decisions of clients renting space at Shooting Star Studio, operated by CV. Kharis Karya Digital. A qualitative approach utilizing a case study method was employed. Data were gathered through observations of the company’s social media accounts, digital documentation, interviews with management and clients, and an analysis of Google Maps reviews. The findings indicate that the quality of visual content, consistency in posting, customer testimonials, levels of engagement, and digital reputation are the primary factors influencing rental decisions. Instagram proves to be the most effective platform for establishing visual appeal, while Google Maps plays a significant role in enhancing credibility through customer reviews.