The Role of Micro Entrepreneurs in Local Economic Empowerment: Case Study of West Depok City Forest Square

Abstract

This research discusses the role of micro-entrepreneurship in empowering the local economy in Depok City Square, especially in the culinary sector. Using a qualitative approach with a case study method, this research was conducted to explore the contribution of micro-entrepreneurs to strengthening the community economy and local identity. The research results show that micro-entrepreneurship plays a strategic role in creating jobs, reducing economic disparities, and maximizing the potential of local resources. The square as a center of social and cultural activity provides significant opportunities for culinary businesses to market their products to various segments of society. However, business actors face challenges such as limited capital and complex government regulations. Through innovative marketing strategies, using local raw materials, and improving service quality, business actors are able to increase the competitiveness and sustainability of their businesses. Kedai Bites & Hype's financial report shows that increasing capital and diversifying the menu significantly increased business income. This research concludes that local economic empowerment through micro-entrepreneurship not only has an impact on strengthening the community economy but also strengthens social interactions and preserves local cultural riches.