XIN NI; YITIAN ZHANG; YANLI PU; MING WEI; QI LOU. A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models. Journal of Artificial Intelligence and Development, [S. l.], v. 3, n. 1, 2024. Disponível em: https://edujavare.com/index.php/JAI/article/view/546. Acesso em: 12 oct. 2025.