XIN NI; YITIAN ZHANG; YANLI PU; MING WEI; QI LOU. A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models. Journal of Artificial Intelligence and Development, [S. l.], v. 1, n. 02, p. 10–28, 2024. DOI: 10.70610/jaid.v3i1.546. Disponível em: https://edujavare.com/index.php/JAI/article/view/546. Acesso em: 15 oct. 2026.